Join the #IndieRetailChallenge - 12 Days to Christmas Content Challenge

12 Days of Indie Retail Holiday Challenge 2025

This is your invitation to join indie shops and makers from December 13 to 24, 2025 as we share simple daily moments from our retail world during the last days of the holiday season!

Why join?

If you are looking at the last 12 days before December 25th and thinking, "But I don't WANNA Post ANY New CoNTenT!!!" You are not alone! To help, we put together a super-easy set of one-word prompts to inspire you to post something during the busiest week of the year. 

Does it cost anything?

OMG NO. This is literally Just for FUNsies. I was going to do this myself and then thought, I bet other shop owners could use a boost of inspiration to push through a few more posts this season!

How does it work?

Use the prompt of the day, post in any style you like, and include the hashtag #IndieRetailChallenge so others can find you easily. No pressure to post every day either. Join for one day or all twelve! All are welcome here!

How to participate
• Use the daily prompt for inspiration.
• Post a photo, reel, carousel, or story.
• Add #IndieRetailChallenge in your caption so we can easily find other indie retailers who are playing along!

Daily prompts:

1. Welcome
A quick video or photo of what customers see when they enter your space.

2. Cozy
Show a moment that feels warm or comforting. 

3. Favorite
Highlight personal picks from you and/or your team.

4. Tradition
Share something you return to every year to celebrate the holidays.

5. Sparkle
Capture a detail that shines or feels magical in your space.

6. Local
Celebrate your neighborhood, highlight a local business, or share what shopping local means to you.

7. Surprise
Reveal something unexpected or behind the scenes from your shop.

8. Joy
Show an item, story, or moment what instantly lifts the mood in your shop.

9. Memories
Reflect on a meaningful story from days or seasons past.

10. Delight
Spotlight a product or experience that always lights people up when shared.

11. Giving
Share how generosity shows up in your retail world.

12. Celebrate
Close the season with something festive and full of gratitude for your supporters.

Again, this is just for FUN so let's make it happen and make sure our followers - even the silent ones - see that we're still around and making the best of the season!

Thanks for reading!

Marlo M. @thehandmadeshowroom
Seattle, WA